Dr. Angelita C. Serrano, PhD-BM, is a distinguished educator, administrator, and certified management consultant with over two decades of experience in teaching Management, Marketing, Entrepreneurship, and Finance. A graduate of Philippine Christian University (PhD in Business Management), Pamantasan ng Lungsod ng Maynila (MBA), and De La Salle University (BS Commerce, Coca-Cola Foundation Scholar), she has held key academic leadership roles including Former Dean of PLM Business School and Director of Graduate Programs. She has also served as Chief of Staff to the PLM President and Department Chair in various disciplines. A GO-Negosyo Mentor and Board Member of HREAP, PABEP, and AFMED, Dr. Serrano is also a prolific author and researcher whose works in Marketing, Management, and Entrepreneurship continue to inspire both students and professionals in the business education landscape.