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Navigating the Digital Era: Transforming Travel Agencies in the Age of Online Booking

SKU: YNAVDER23P

440.00

This book explores the fascinating and occasionally intimidating landscape of the digital age, concentrating specifically on the travel sector. Many industry professionals are at a crossroads as a result of the disruption to the traditional role of travel agencies and are looking advice on how to thrive in this new setting.

Description

“Navigating the Digital Era: Transforming Travel Agencies in the Age of Online Booking,” is a presentation on how the way we travel and plan our trips has undergone a revolutionary change in this rapidly evolving technological world. Traditional brick-and-mortar travel agencies have faced both opportunities and challenges as a result of the growth of the internet and online booking platforms.

This book explores the fascinating and occasionally intimidating landscape of the digital age, concentrating specifically on the travel sector. Many industry professionals are at a crossroads as a result of the disruption to the traditional role of travel agencies and are looking advice on how to thrive in this new setting.

“Navigating the Digital Era: Transforming Travel Agencies in the Age of Online Booking” looks at how consumer behavior is changing, effect of online booking services, and the tactics innovative travel agencies have used to remain competitive in a highly cutthroat industry.

Moreover, this book offers a comprehensive guide to transforming travel agencies into agile, customer-centric organizations, covering everything from understanding shifting expectations of travelors to leveraging the power of technology. It also explores the value of tailored experiences, social media integration, and the application of data analystics to support defensible decision-making.

Consider this book as a road map for embracing change, utilizing technology, and adapting your travel agency to the needs of the digital age as you travel through its pages. This books offers insights and inspiration to lead you toward a prosperous future, whether you are a travel agency owner seeking to reinvent your business model or a travel industry professional eager to improve your skills.

Additional information

Weight 0.11 kg
Dimensions 4 × 140 × 216 cm
Format

Paperback

ISBN

978-621-02-2155-8

Page length

80 pages

Edition

2023