Description
Tourism has evolved into one of the most dynamic sectors globally, influencing economies, societies, and cultures. As the industry grows, the need for robust, methodologically sound research becomes more critical. Tourism Research Methods: Principles, Processes, and Applications aims to provide a comprehensive guide to the tools and techniques used in tourism research, offering students, researchers, and industry professionals a solid foundation in the discipline. This book covers the essential principles, the various research processes, and the real world applications that drive tourism development and management.
